Market and Feasibility Sudies

Valuaciones Montaña Verde and its associates are relied sources by hospitality developers, owners, management companies and investors for assistance with all aspects of market feasibility.  Montaña Verde gauges the market demand of the development of a hospitality facility through primary market research that is supplemented by comprehensive research, which is translated into projections of market performance. 

Operation Analyses

Montaña Verde and its associates performs operational analyses which typically will review and evaluate management, internal controls, pricing strategies, marketing plans, guest satisfaction, physical plant maintenance, operating costs and financial results.  We compile our findings and provide recommendations for operational modifications, which may include organization changes and realignments, improvements to systems and procedures, tighter management policies and controls.

Development Services

Montaña Verde and its associates offers a variety of services that evaluate the market and/or economic viability of a new development or an acquisition of a hotel.  These services include site selection, market analysis, facilities planning, franchise selection, management recommendations, market share estimates, cash flow projections and recommendations for ownership structure.

Franchise Impact Studies

Montaña Verde and its associates analyzes the effect on a hospitality facility’s revenue when an affiliated franchise enters the market.  This type of impact study outlines both the base and incremental impact of additions to supply in an existing lodging market. 

Economic Impact Studies

Montaña Verde and its associates analyses the gauge the direct and indirect benefits that result from construction and operation of a hospitality facility.  We evaluate the influence of visitor spending, job creation, effect on area businesses’ sales volume, increases in personal income and tax revenue. Montaña Verde and its associates’ reports each measure of these factors individually and distinguish between temporary and permanent impacts.